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MA/Pgrad.Dip Digital Media

Short listed for the gradlireland postgraduate course of the year 2012 & 2013

In association with

The Department of Information Technology

Digital Enterprise Research Institute



This MA programme offers advanced creative and technical training in digital media integrated with courses in moving image history and analysis. It seeks to marry creative potential, technical possibilities and business prospects. It offers professional education at graduate level in digital technology, creative thinking, applied design and an entrepreneurial approach to building a business. It is a rich, cross- disciplinary programme which takes graduates from relevant academic backgrounds and industry professionals who want to develop or extend existing skills.

Programme description

The programme is a full-time degree taken over a twelve- month period (September 2014 to August 2015)The year is divided into two teaching semesters (September to December and January to April). The summer period will be used to complete a final project or placement. The programme offers training in digital and interactive media integrated with courses in the history of experimental film, supported by regular film screenings and workshops. The ethos of the programme is ’reflective practice’—that is, understanding digital media production as a process informed by narrative analysis, cinematic traditions, and creative discussion.

ECTS weighting

Programme fees:

E.U. students: 6,015 euro approx

Non-E.U. students: €13,250*

*Subject to ratification
Please note: fees are correct at the time of online publication, but are subject to change (E&EO).

Applications to this programme are made online via The Postgraduate Applications Centre (PAC).

Minimum entry requirements
The number of places is limited. You should have an honours primary degree (at least Second Class Honours/ U.S. GPA 3.0). We also welcome applicants with substantial and relevant professional experience to apply. Such cases may be considered for exemption from the honours degree requirement, subject to appropriate arrangements such as a qualifying examination. These students will be required to register initially for a Postgraduate Diploma.

To supplement your online application you should include:

  • a personal statement
  • a sample of previous digital work (This must be submitted to the PAC office on DVD or USB)
  • two ideas (short outlines or sketches) for digital media projects.

Selection criteria
Above all, applicants should be driven by a passion for the possibilities of digital creation. Potential participants may also be invited to attend for interview.

Examination arrangements
The course is assessed by a combination of exam, essay, and project work.

Career Opportunities

Creative and technical work in the digital industries. Digital Media graduates offer unique skills to the Information Technology and Artistic sectors. Innovative concepts and skills in advanced Web and Internet Technologies are fuelling the expansion of traditional companies (IBM, SAP etc.), an increase in newer Web-centric companies such as Google and social networking sites (Facebook, Twitter etc.). Artistic skills in graphic modelling and animation in film and games are skills that are increasingly sought by entertainment industries. Our graduates are also equipped with the know-how to start their own businesses to exploit and utilise their own ideas and skills to become entrepreneurs.

Programme Content (subject to change)

Mandatory/Core Modules:


Writing in the Digital Age

Interactive Digital Media

Emerging Web Media

3D Modelling and Animation


Digital Media Analytics and Visualisation

Internet Programming

Research Methods

Project / Placement Report



Copyright in the Digital Era

E-Business Marketing

Human Computer Interaction

Graphics and Image Processing

Creative Differences and Innovation

Service Learning

Film in the Digital Age

A History of Avant Garde Film


PAC code: GYA62
NUIG code: 1MDM1 (MA); 1MDM3 (PDip)
Mode of study: full-time
Duration: one year
Places available: 15

Applications welcome from November 1st through

Commences:Sept 2016

Programme Director: Emma Hogan
Tel.: 00 353 91 495920


Student testimonial